Brand Coordinator

Job Summary

The Brand Coordinator is responsible for the day-to-day management and execution of marketing activities for an assigned portfolio of brands under CFAO Mobility Uganda. The role oversees end-to-end campaigns, product launches, events, and activations, working closely with sales teams, agencies, and internal stakeholders to deliver impactful, on-brand, and results-driven marketing.

Key Responsibilities

1. Brand Coordination & Ownership

• Coordinate and manage all marketing activities for assigned brands
• Ensure consistent brand positioning, messaging, and application across all touchpoints in line with OEM guidelines
• Act as the primary liaison between internal teams, agencies, and partners

2. Campaign Planning & Execution

• Develop and execute brand-specific campaigns aligned with the annual marketing roadmap
• Coordinate product launches, promotions, and lifecycle campaigns
• Ensure campaigns are delivered on brief, on time, and within budget

3. Events & Activations

• Plan and coordinate brand events, activations, and below-the-line (BTL) activities
• Manage logistics, suppliers, agencies, and internal contributors
• Deliver post-activity reports with results and key insights

4. Brand Performance & Lead Support

• Track and report campaign performance, lead volume, and lead quality
• Collaborate with sales and digital teams to align campaigns with commercial objectives
• Use insights to recommend improvements and optimizations

5. Agency & Supplier Coordination

• Prepare clear briefs and coordinate with creative, media, and production agencies
• Manage timelines, approvals, and delivery of brand assets
• Ensure outputs meet brand standards and company expectations
• Follow procurement and governance processes

6. Budget & Reporting

• Monitor marketing spend against approved budgets
• Support reporting with performance and expenditure updates
• Ensure compliance with internal processes and approvals

Core Competencies

• Strong coordination and communication skills
• High attention to detail
• Problem-solving and decision-making ability
• Adaptability and flexibility
• Negotiation skills
• Commercial awareness and results orientation
• Agility and commitment to continuous improvement
• Strong execution and delivery focus

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• 3–5 years’ experience in brand coordination, marketing execution, or campaign management
• Proven experience delivering integrated marketing campaigns and events
• Experience working with external agencies and cross-functional teams
• Strong organizational skills with the ability to manage multiple priorities independently
• Experience in automotive, FMCG, retail, or sales-driven marketing environments
• Professional marketing certification is an added advantage
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)