Direct Sales Agent (Main Branch)

Job Description

The Direct Sales Agent (DSA) is responsible for driving customer acquisition, onboarding, and revenue growth through direct engagement with prospective clients. The role involves promoting bank products and services, developing customer relationships, and achieving assigned sales targets.

Responsibilities

• Actively source, engage, and acquire new customers through field visits, referrals, and networking
• Promote and sell the bank’s products and services (e.g., accounts, loans, deposits, insurance, cards)
• Conduct product presentations, explain features and benefits, and address customer queries
• Ensure completion of account opening forms and documentation in compliance with KYC and regulatory requirements
• Achieve daily, weekly, and monthly sales targets as assigned
• Provide regular feedback on customer needs, market trends, and competitor activities
• Maintain strong customer relationships to support retention and cross-selling opportunities
• Represent the bank professionally in all customer interactions
• Develop business opportunities by following up on generated leads
• Conduct structured cold calling, focusing on high-value prospects
• Identify and follow up on new business opportunities to increase market share
• Market and provide information on Personal Banking products
• Follow up on sales to ensure customer needs are met
• Provide additional product support and identify customer challenges
• Successfully hand over customer relationships to Personal Bankers, Branch Managers, and Business Development teams
• Ensure compliance with service level agreements and stay updated on changes
• Attend to enquiries from clients, credit teams, or branch level
• Conduct needs analysis to identify customer requirements when opening accounts or offering product advice

Qualifications

Education:

• First Degree in Business Administration, Accounting, Finance, or a related field

Behavioural Competencies:

• Articulating information
• Checking things
• Documenting facts
• Examining information
• Following procedures
• Interacting with people
• Meeting timescales
• Producing output
• Taking action
• Team working
• Thinking positively
• Upholding standards

Technical Competencies:

• Bookkeeping
• Data management (administration)
• Reconciling financial records
• Records and archive management
• Written communication