Job Description

Reporting to: Group Sales & Marketing Manager
Supervising: Assistant Sales Managers, Sales Executives

Key Duties & Responsibilities

Sales Strategy & Business Growth

• Develop and implement effective sales strategies to achieve company sales targets and profitability objectives.
• Identify and pursue new business opportunities, markets, and customer segments.
• Expand and manage dealer, distributor, and corporate customer networks.
• Develop pricing strategies and sales promotions to enhance market competitiveness.
• Support product launches and introduction of new products into the market.

Sales Leadership & Performance Management

• Lead, supervise, and mentor the sales team to ensure achievement of individual and departmental KPIs.
• Set departmental objectives and monitor team performance regularly.
• Recruit, train, mentor, and evaluate sales and marketing staff.
• Promote a culture of teamwork, accountability, and customer focus.

Customer & Stakeholder Management

• Build and maintain strong relationships with customers, dealers, contractors, and key stakeholders.
• Ensure excellent customer service and effective after-sales support.
• Negotiate contracts, pricing, and business agreements with key clients and partners.

Marketing & Brand Management

• Develop and implement marketing and promotional strategies for products and services.
• Coordinate advertising campaigns, digital marketing, brand promotions, and trade exhibitions.
• Strengthen brand visibility and market positioning.
• Oversee development of marketing materials, social media content, and product communication.
• Monitor marketing campaign performance and ensure optimal return on investment (ROI).

Market Intelligence & Reporting

• Conduct market research and competitor analysis to identify trends and opportunities.
• Monitor sales performance and prepare regular sales forecasts and reports.
• Prepare monthly, quarterly, and annual sales and marketing performance reports.
• Track stock movement and product availability to support sales operations.

Cross-Functional Coordination

• Coordinate with production, logistics, procurement, and finance teams to ensure smooth order fulfillment and customer satisfaction.
• Ensure compliance with company policies, procedures, and brand standards.

General Duties

• Perform any other duties assigned by Management.

Academic Qualifications, Skills & Experience

Education

• Bachelor’s degree in Marketing, Business Administration, Sales Management, or a related field.
• Professional marketing qualifications are an added advantage.

Experience

• 5–8 years of experience in sales and marketing.
• At least 3 years in a managerial or leadership role.
• Proven track record of driving sales growth and managing high-performing teams.

Key Skills & Competencies

• Strong sales, negotiation, and business development skills.
• Excellent leadership and team management abilities.
• Strategic planning and commercial awareness.
• Strong communication and interpersonal skills.
• Analytical thinking and problem-solving ability.
• Marketing, branding, and customer relationship management expertise.

Contact: hr@roofingsgroup.com