Job Overview

Roofings Group is seeking an experienced and commercially driven Sales & Marketing Manager to lead sales and marketing activities, drive revenue growth, expand market opportunities, and strengthen the company’s market position.

The successful candidate will lead the sales team, develop and implement sales and marketing strategies, manage key customer and distribution relationships, oversee marketing campaigns, and work closely with production, logistics, procurement, and finance teams to ensure effective order fulfilment and customer satisfaction.

Key Responsibilities

Sales & Business Development

• Develop and implement sales strategies to achieve revenue and profitability targets.
• Lead and supervise the sales team to achieve individual and departmental KPIs.
• Identify and develop new markets, business opportunities, and customer segments.
• Expand and manage dealer, distributor, and corporate customer networks.
• Monitor sales performance and prepare forecasts and management reports.
• Negotiate contracts, pricing, and commercial agreements with key customers and partners.
• Identify opportunities for market expansion and business growth.
• Support product launches and the introduction of new products.
• Develop pricing strategies and sales promotions to improve market competitiveness.

Marketing & Brand Management

• Develop and implement marketing plans and promotional strategies.
• Coordinate advertising campaigns, digital marketing activities, brand promotions, and trade exhibitions.
• Strengthen the company’s brand visibility and market positioning.
• Conduct market research and competitor analysis.
• Identify emerging market trends and business opportunities.
• Oversee marketing materials, social media content, and product communications.
• Monitor marketing campaign performance and return on investment (ROI).

Customer & Stakeholder Management

• Build and maintain strong relationships with customers, dealers, contractors, and other key stakeholders.
• Ensure high standards of customer service and after-sales support.
• Identify customer needs and opportunities for increasing business.
• Coordinate with internal departments to ensure timely and effective fulfilment of customer orders.

Operations & Performance Management

• Coordinate with Production, Logistics, Procurement, and Finance to support smooth sales operations.
• Monitor stock movement and product availability.
• Prepare monthly, quarterly, and annual sales and marketing performance reports.
• Ensure compliance with company policies, procedures, and brand standards.

Team Leadership

• Recruit, train, mentor, and evaluate sales and marketing employees.
• Set departmental objectives and monitor employee performance.
• Promote teamwork, accountability, and a customer-focused culture.
• Provide leadership and direction to Assistant Sales Managers and Sales Executives.
• Perform other duties assigned by management.

Qualifications & Experience

Education

• Bachelor’s degree in:
  • Marketing
  • Business Administration
  • Sales Management
  • A related field
• Professional marketing qualifications are an added advantage.

Experience

• 5–8 years of experience in sales and marketing.
• At least 3 years in a managerial position.
• Demonstrated track record of delivering sales growth.
• Proven experience managing and developing successful sales teams.

Required Skills & Competencies

• Strong sales and negotiation skills.
• Strategic planning and business development.
• Excellent communication and interpersonal skills.
• Strong leadership and team-management abilities.
• Analytical and problem-solving skills.
• Marketing and brand-management expertise.
• Financial and commercial awareness.
• Customer relationship management.
• Ability to develop and execute sales and marketing strategies.
• Ability to analyse market trends and translate them into commercial opportunities.

Application Procedure

Applicants should submit the following documents as one PDF:

• Application letter
• CV
• Academic documents

Applications should be addressed to the Senior Human Resources Manager.

Deadline: 15 September 2026 at 5:30 PM EAT

Applications are reviewed on a rolling basis, meaning the position may be closed before the stated deadline if a suitable candidate is identified.

Only shortlisted candidates will be contacted.

Recruitment Notice

Roofings Group states that its recruitment process is transparent and merit-based. Selection is based on qualifications, experience, and suitability for the position.

Roofings Group does not request or accept payment at any stage of the recruitment process.